论礼貌原则在商务英语信函中的应用(英文)

Abstract: Nowadays business communication skills are very important. According to the strategy in business English correspondence writing, this paper tries to discuss the application of politeness principle in business English letter. Through a comprehensive and systematic analysis and comparison of business English correspondence, this paper argues that the principle of politeness in English business letters should be upheld. Several aspects of politeness in business English letters are presented. The politeness principle in business English letters is emphasized in the paper.  

Key words:  Politeness; Politeness principle; Business English letter 

摘  要:如今商务沟通技巧十分重要。根据商务英语信函中的一些写作技巧,本文试论了礼貌原则在商务英语信函中的应用,通过系统分析和大量实例的比较，论述外贸信函英语应坚持的礼貌原则，归纳出当代商务英语信函中的礼貌表现，强调了礼貌在商务英语信函中的重要性。

关键词:礼貌；礼貌原则；商务信函

Introduction
Polite, in Oxford Advanced Learner’s English-Chinese Dictionary, means “1.having or showing that one has good manners and consideration for other people; 2. [Attrib] (fml)(typical) of a superior class in society; refined”[1]; in Longman Dictionary of Contemporary English, it means “1. Having or showing good manners, sensitivity to other people’s feelings, and/or correct social behavior; 2.Old-fash pomp showing fineness of feeling, good education and manners, etc.”[2] And politeness, in Oxford Advanced Learner’s English-Chinese Dictionary, means: “quality of being polite” [1]. From the explanation of the dictionary, we know that if one wants to be courtesy when writing English letter, one should make it “polite，helpful，a kind expression”. Why should politeness be considered in English letter? Or why should we follow the politeness principle? As we all know, politeness is necessary for us to do business. Ignorant of politeness, the come to hand’s business will be disappeared without trace. Who is willing to lose business opportunity?
However, letter is the most common communication form in foreign trade activities. A formal letter can not make people feel human touch; correspondence is not only business contacts, but also contact with felling. Language politeness, expression euphemistic, can show one’s moral culture; meanwhile, it is good for the purpose of intercommunication.
In terms of foreign trade in the English business letters, to express their own purpose, in order to makes the other side to accept themselves completely, it is necessity to use the tone of civility and politeness. The characteristics of a good letter are clear and concise in content, courtesy and variety in sentence, insisting on one’s own opinion and respecting the other side, both polite and courteous. All these reflect a positive attitude and give a high-level feeling while reading .But in reality , the problem is we can not express polite euphemism, what we write or translate give people a feeling of dull, All these indicate that we have not grasped the polite way to express ourselves systematically. So, in order to solve this phenomenon, we have to study the application of politeness principles in English business letter systemically.

1  The principles of business English letter
Writing business English letters doesn’t require using resplendent words and beautiful sentence. You just need to use the simple language to express your meaning exactly, letting the other party understand what you mean clearly. In general, the writing principles of business English letter are as follows:转贴于 酷文网-论文下载中心 http://www.coolwen.net