商务英语词汇特点及其翻译(英文)

Marketing occurs when people decide to satisfy needs and wants through exchange. Exchange is the act of obtaining a desired object from someone by offering something in return. Exchange is only one of many ways people can obtain a desired object.
    As a means of satisfying needs, exchange has much in its favor. People don't have to prey on others or depend on donations. Nor must they posses the skills to produce every necessity. They can concentrate on making things they are good at making and trade them for needed items made by others, thus exchange allows a society to produce much more than it would with any alternative system.
译文：当人们开始通过交换来满足欲望和需求的时候就出现了营销。所谓交换就是指从他人那里取得想要的物品，并以某种物品作为回报的行为。获得想要物品的方式有很多种，交易为其中之一
作为满足欲望和需求的方式之一，交换具有多种优点：人们不必占他人便宜或者依赖他人的施舍，不必具备每种必需品的生产技术，因而他们可以专心生产他们最擅长生产的物品，然后用以交换回由他人生产的自己所需要的物品。这样一来， 交换就使整个社会能够生产出更多的东西。

The translator reappear the information well by complying with the principal of “faithfulness, idiomaticness and consistency”. As for faithfulness , the Chinese reappears the information by the mean of literal translation, although the translation add some words, it didn’t add any information, and in the second paragraph, the prepositional phrase “with any alternative system（以任何其他的方式）” have been omitted in the translation, actually, all the Chinese translation have included the necessary information, so there is no need to translate it here. The translation is idiomatic, in other words, it consists with the jargon in the Chinese business. The consistency display for the consistency of the terminology, such as the word of “exchange” are all translated into “交换”, the reader can know its reference clearly.
2. 1. 2 Concision, clarity and exactitude
When we translate modern business English, we should use these theories for reference. On this basis, I think we should pay more attention to the followed specific points, concision, clarity, and exactitude.
As for the international business, time is money is an unshakable principal, the format is requested to compact. It is very important that express compactly and grasp the proper limits. For example, “we are compelled to express our surprise and disappointed at finding the goods contained in your last shipment not up to the agreed standards”. The sentence can be amended “we are surprised that your last delivered goods not match up with the standards”. After amending，we can see it is more gracious than the first one. In English, the use of noun shows the character of concision very well, but we should know in Chinese, verb is centered. Up to this point, when we translate English into Chinese, the concision will represent by using verb structure. Take some chinchins in the translation of business English letter for examples, we are looking forward to early.盼早日回复 With all kind regards.祝好. In the two sentences, the noun structure change into the verb structure, but both reach the effect of concision. What’s more, the structure change include the conversion of sentence patterns, for example,